I've been reading a lot lately, and especially over the weekend in the New York Times, that book sales are down. Really down. Pittiful and pathetically down. "Harry Potter" last summer generated a lot of sales (which is an understatement when you stop and think about it) but it was not enough to "save" publishing from a bad year.
Hmmm. Why is that, I wonder? Why are book sales down?
It goes beyond our society's "MTV mind-set" that wants everything in 30 second sound bites; it goes beyond the excuse that there's "too many things to do". It goes beyond the argument that with iPods, cell phones, Facebook, MySpace and the myriad blogs out there that people just don't want to take the time to read.
Maybe they don't want to take the time to read.
Or maybe there isn't enough GOOD out there to read.
The problem, simplified of course, is two fold (from my limited, non-publishing-world point of view, which means I'm not seeing this through capitalistic-colored lenses where the bottom line is make more money no matter what it is you're trying to foist off on the general public):
1. Because it's all "how much money can I make today" publishers (not the indies, but they have their own set of problems) jump on whatever latest bandwagon seems to make the biggest splash--according to the media. According to the handful of prestigious critics who can make or break people. Right now, the focus is on memoir. We've become a people who can't get enough of "reality television", of delving into the innermost psyche of people other than ourselves, to make us feel better about our own pathetic lives. After all, it's quite refreshing to be able to sit back and say, "I don't have it so bad. These other people are really fucked up."
So "reality television" drifts over into the written word and we have everyone and his/her brother baring their souls for a buck and to offer a quick thrill to the outside world. And they're such sad, pathetic stories.
Fiction is definitely taking a backseat, at least according to publishers and the media. There happens to be a good deal of good fiction out there, but one of the cut-backs publishers have taken into serious consideration is marketing. Writers are free to go around and do readings on their own dime; take out advertising on their own dime, but if they aren't a big brand name (i.e. Stephen King, Dean Koontz, John Grisham for instance) there won't be much, if anything, put aside for marketing fiction.
Instead of relying on trendy analysts, why not actually ask THE READERS. Statistics can be skewed any way at all to justify any decision, good or bad. Instead of down-sizing book reviews in newspapers and magazines, open it up to op-ed people. It's not enough to read the comments on "Amazon.com" because people always have a bitch or an axe to grind so even things there have to be taken with a grain of salt. And one shouldn't have to wade through the loftiness that is known as John Updike to try to figure out what a book is about and whether or not they should read it.
(In an aside, please stop putting blurbs on the back of books, people. Obviously no one is going to say "This was a real shitty book, but they paid me to say something nice about it." WHO CARES? Tell me about the author, tell me about the book. I don't care what fancy-ass author recommends it. As a matter of fact, I might decide NOT to read a book that Updike said was good (ok, I'm down on John Updike, but the point is made here. Knock off the pretentiously wonderful blurbs. It's a marketing technique and really is stupid.)
2. If books aren't selling maybe it's because books have become overly expensive. Way too expensive. When paperbacks are now as costly as hardbacks used to be, with the recession clearly out there and not moving any time soon, wouldn't it make sense to lower prices? Hey, if I could buy a book for $8 bucks, I might actually be tempted to buy four (which comes to $32, if my math is right). More people would buy the lower-priced books, so publishers might sell more; granted at a lower price, but they'd sell the books and might end up making more money to begin with.
Stop with the $24, $25, $28 hardcovered books! Lower the price and sell more.
We need to have faith in the publishing industry again. We need to see more publishers (and more agents) at least try to work with new voices, new talent. We're tired of seeing the same old names being touted with the same old basic kinds of books. Stop paying the "big guns" so much freaking money that other, excellent writers who can't get published because they're not "known" stand at least a fighting chance.
It can be done. Who is willing to step up and do it?
The emperor has no clothes, people. Let's get some on and get back to bringing good reading to the public. If it's there, we'll buy it, we'll read it.